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„NJoy Payments“ įkūrėjas Anatolijus Makešinas rekomenduoja 5 technologijas, kaip padidinti pardavimus internetu

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A small manufacturer’s or merchant’s website can be an excellent complement to their sales on marketplaces. The founder of an innovative PSP provider NJoy Payments Anatoly Makeshin recommends the techniques and services you’ll need to make your website an effective and modern sales tool, differentiating it advantageously from competitors.

1) Svetainės auditorijos pritraukimas: Standard search engine optimization (SEO) for keywords related to your products is essential. However, what’s even more critical is the need to distinguish yourself from other merchants. Your product descriptions shouldn’t resemble standard Amazon product listings; they should possess a unique edge. For example, IT companies can assist in creating a 3D model of your product, allowing buyers to rotate it in space and inspect it from all angles before making a purchase. NJoy Payments recommends integrating a one-click payment widget for impulse buyers, as approximately half of online purchases are impulsive. It’s also beneficial to have engaging content on your site, such as videos showcasing your product and highlighting its differences from competitors.

2) Paieškos užklausų konvertavimas į pirkinius: It’s crucial that customers can find what they need on your site. AI-powered search is the ideal solution for this purpose. Traditional text-based searches may fail to yield results if a specific word is not present in the product description. In contrast, AI-based searches can identify semantically relevant terms and offer options like PC, laptop, or tablet for a search term such as “computer.” AI search can also rectify grammatical errors in searches, such as in the name of a French wine, which a user might misspell without knowledge of the language. AI search is forward-looking, with ongoing developments that will enable product recommendations based on image similarity rather than identical keywords.

3) Patogios autentifikavimo paslaugos: Every merchant desires to understand their customers to provide personalized offers. However, most people find it irksome when each merchant requests them to fill out online forms and provide personal information. It’s far more convenient when a universal authentication service is available, where the individual is already registered. By collaborating with such an institution to utilize their ID on your store’s website, you enhance customer convenience. They won’t waste time completing forms, and you’ll still possess their information to make personalized offers. Some payment services, like Apple Pay and Visa Checkout, already offer pre-filled forms, and NJoy Payments is actively working on similar solutions.

4) Patikimas interneto gavimas: Skirtingai nuo tradicinio apsipirkimo, pirkimas internetu pasiekiamas 24 valandas per parą, 7 dienas per savaitę. Todėl labai svarbu turėti patikimą mokėjimo paslaugų teikėją, kuris veiktų sklandžiai ir be trikdžių. Jei atsiskaityti internetu nepavyks, pirkėjas nusivils ir gali kreiptis į kitą prekybininką. Kai kurie klientai nori atsiskaityti debeto ar kredito kortele, o kiti teikia pirmenybę banko pavedimams. Vieniems elektroninės piniginės, tokios kaip PayPal, gali atrodyti patogesnės, o kitiems – pervedimai per Europos SEPA sistemą. Pavyzdžiui, „NJoy Payments“ ketina pasiūlyti kelių tiekėjų paruoštus BNPL sprendimus, leidžiančius klientams už prekes atsiskaityti dalimis. Kuo platesnis galimų mokėjimo parinkčių asortimentas, tuo daugiau galite padidinti pardavimą internetu.

5) Pristatymas laiku: Following the surge in online order deliveries during the pandemic, customers have become increasingly demanding regarding delivery times. In the food and grocery sector, some services even offer ultrafast (within 15 minutes) delivery. If your products are not related to food, customers may still expect prompt delivery. To boost online sales, it’s crucial to have a logistics partner that ensures timely delivery. This could be a national postal service, owner of parcel lockers, or a courier delivery company in regions where your online customers reside. As with internet acquiring, offering a variety of delivery options gives customers more choices.

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